• Author

Sylvain MARREAU

CMO 3 years of seniority

Sylvain has been in charge of marketing at Boost My Mail for nearly four years and handles all aspects of marketing: lead generation, customer acquisition campaigns, content creation, email marketing, and more.

Articles by Sylvain MARREAU

Increase your website’s traffic thanks to your email signature

It’s an underestimated lever, perhaps even unsuspected in the face of SEO, SEA and SMO techniques, but increasing a website’s traffic through email signatures is possible! Explanations… Your email signatures’ neglected potential The email signature is often neglected although it’s a real asset when it comes to communicating on your company. The survey conducted by … Read more

Turn your email signature into a communication channel

Brands are assigning increasing importance to the image they reflect online; but despite their efforts, they often underestimate the potential of their email signature, which can be a powerful communication channel. The email signature: an electronic business card The email signatures of employees in the same organisation can vary considerably from one email to another. … Read more

Centralise email signatures updates and gain in efficacy… and peace of mind

In many companies, updating email signatures is a real headache. The person in charge of communication often has to get on everyone’s back to perform manual updates. Switching to automatic mode, with a tool for managing and standardising signatures, can bring real peace of mind… The email signature, the forgotten communication channel The email footer, … Read more