Sylvain MARREAU

For effective communication, brands want to be transparent and responsive. While traditional forms of advertising still exist, companies are seeking users’ and influencers’ opinions on how to present themselves in more authentic ways. Influencer marketing is packed with opportunities for companies to increase their reach and impact on their target audience. So how can you … Read more

After a 2020 impacted by the health crisis, every company had to rethink its way of communicating and adapt to a constantly changing situation. For 2021, digital technology is central to our business challenges, it’s become a priority. So, how do you give your brand visibility, and what are the right levers to use on … Read more

Digital marketing is of key importance to companies these days. And it’s become all the more important since the health crisis. Digital technology is everywhere and is invading all areas of marketing. From promotion to procurement facilitation to customer relations, it’s present at every contact point between brands and users. Used wisely and well integrated … Read more

The email signature has potential that’s still too rarely exploited. Yet this space in emails increases your marketing actions’ reach tenfold. It’s a communication space in its own right, a new sales channel accessible to all companies. Why think of the email signature as a promotional channel? Email is a company’s primary communication channel: > … Read more