• Author

Sylvain MARREAU

CMO 3 years of seniority

Sylvain has been in charge of marketing at Boost My Mail for nearly four years and handles all aspects of marketing: lead generation, customer acquisition campaigns, content creation, email marketing, and more.

Articles by Sylvain MARREAU

How do you optimise customer relationships in your emails?

Email is companies’ primary communication channel. The average employee sends 40 emails a day. In an increasingly digitalised world, optimising customer relationships in emails and making them more human has become a necessity. As we know, customers’ decisions are not only based on factual information, but also on their emotions. So personalisation of relationships is … Read more

Manage and disseminate your company’s news in your employees’ emails

Let’s stay mobilised The health crisis has had an unprecedented impact on companies in France and around the world. You have to adapt on a daily basis, strengthen your digital communication, maximise telework and wear a mask for everyone’s wellbeing. Keeping in touch with customers and partners has become a real challenge! Strengthening your company’s … Read more