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An impactful email signature is essential in order to optimise customer relations and increase a company’s visibility. A signature enables you to conclude an email in an attractive, pointful way on all your employees’ emails....

Webmarketing

Optimise your email signatures in 5 steps

Exchanges via emails occupy a large part of our daily lives. In the professional world, more than 36emails are received every day by employees in France. A total of 75 emails are exchanged daily. Yet...

Marketing & Communication

5 mistakes that can harm your branding

We live in a world where image is everything! That’s why branding is essential if your business is to thrive on a daily basis. But what does branding really mean? Branding, also known as brand...

Marketing & Communication

How do you create an attractive email signature?

The email signature is essential to optimisation of the customer relations experience on your emails and reinforcement of your brand image. It ends your emails on a positive, attractive note. It makes your brand image...

Webmarketing

Top 10 email signatures to close more leads

To maximise your profit, you need to close as many leads as possible. To do so, salespeople work very hard to turn your leads into customers, but it’s not always easy… The task can sometimes...

Marketing & Communication

4 tips for effective greetings

It’s time for the festive season! For many people, the holidays are a time of fun, but for businesses, it’s a time of opportunity to implement a special holiday marketing strategy. Indeed, this is the...

Marketing & Communication

Influencer marketing: what are the stakes, goals and the new levers?

For effective communication, brands want to be transparent and responsive. While traditional forms of advertising still exist, companies are seeking users’ and influencers’ opinions on how to present themselves in more authentic ways. Influencer marketing...

USER EXPERIENCE

Email signatures, a new communication tool for REALITES

REALITES is a territorial developer that provides meaningful real-estate solutions with and for cities and metropolises, creating value, attractiveness and economic development. Founded in 2003 by its CEO Yoann CHOIN-JOUBERT, REALITES operates in France and...

Webmarketing

What digital marketing strategy for 2021?

After a 2020 impacted by the health crisis, every company had to rethink its way of communicating and adapt to a constantly changing situation. For 2021, digital technology is central to our business challenges, it’s...

Marketing & Communication

The email signature, a new sales channel

The email signature has potential that’s still too rarely exploited. Yet this space in emails increases your marketing actions’ reach tenfold. It’s a communication space in its own right, a new sales channel accessible to...

Marketing & Communication

What are the best GDPR practices for email communication?

Personal data protection management is a recurring issue in marketing. It’s governed by the General Data Protection Regulation (GDPR). During their communication operations, a marketer’s mission is to promote their company’s brand, in order to...

Marketing & Communication

Employee email, an ecological alternative to mass emailing

Emails are indispensable in our society. It’s a company’s primary means of communication And what with the health crisis and telework, it’s even more essential today. Boost My Mail is a tool for managing employee...

Marketing & Communication

How do you optimise customer relationships in your emails?

Email is companies’ primary communication channel. The average employee sends 40 emails a day. In an increasingly digitalised world, optimising customer relationships in emails and making them more human has become a necessity. As we...

Marketing & Communication

5 essential tips to optimise your email signature

The email signature is a space that companies still make far too little use of. However, it can be a real communication lever when it’s properly used. Here are 5 tips on how to make...

Marketing & Communication

Inbound marketing in your email signatures

Inbound marketing is a marketing process that consists of getting customers to come to your brand rather than going out to find them. This way of approaching future clients totally changes the nature of the...

USER EXPERIENCE

Email is a powerful communication tool for LBA WALTER France

LBA Walter France is an accounting, auditing and consulting firm. Interview with Nathalie Ganaye, Communications Manager, who tells us more about the choices that led her to subscribe to Boost My Mail! She comes back...

USER EXPERIENCERetour utilisateur

Actual Systèmes’ employees become brand ambassadors

Meeting with Sébastien Hardy Actual Systèmes is a computer equipment wholesaler. Sébastien Hardy, head of the Nantes branch, was kind enough to answer our questions and share his user experience with Boost My Mail. Why...

USER EXPERIENCERetour utilisateur

Vigicorp automates deployment of email signatures with Boost My Mail

Meeting with Tristan Auriol, IT Infrastructure Manager and Maëva Bureau, Communication Officer Vigicorp is a Nantes-based agency specialising in technical development of innovative digital tools. When it launched a year ago, Boost My Mail asked...

Marketing & Communication

Email signatures’ marketing potential

Digital marketing is an essential lever in a company’s strategy. 1.4 billion, that’s the number of emails sent every day in France. With an opening rate of 86%, the daily email has no reason to...

NEW FEATURE

Boost My Mail is packed with new features!

Programme your campaigns with ease From now on, you can activate a default campaign. It’s generated automatically when the current banner’s deadline has passed. No more stress, your campaigns are always up to date! Assign...

Webmarketing

Increase your website’s traffic thanks to your email signature

It’s an underestimated lever, perhaps even unsuspected in the face of SEO, SEA and SMO techniques, but increasing a website’s traffic through email signatures is possible! Explanations… Your email signatures’ neglected potential The email signature...

Marketing & Communication

Turn your email signature into a communication channel!

Brands are assigning increasing importance to the image they reflect online; but despite their efforts, they often underestimate the potential of their email signature, which can be a powerful communication channel. The email signature: an...